As part of a full website redesign for Juventus, a university offering programs in economics, medicine, and technology, I was responsible for developing the interaction concept. The platform is primarily a functional tool used to search and book study programs, decisions that often shape several years of a person’s life and define their professional future.
Year
2026
Client
Juventus
Website
juventus.ch
Starting Point
The challenge was to design an interaction system that feels fast and efficient, while also giving users a sense of confidence and positive reinforcement during a high-stakes decision process. The website had to remain technically precise and easy to use, but emotionally supportive at the same time.
Outcome
Conceptually, the experience takes place underwater, immersive and flowing, while on the surface it feels seamless and efficient. The final result is an interaction system that subtly guides users through an important decision without ever slowing them down.